Baby Clothes Parenting Hack

One of the major contributors to that feeling of overwhelm for expecting parents is the notion of having to hurry up and prepare for their little one’s arrival.

A major tickbox for that preparedness is BUYING TONS OF STUFF. That can be a fun part, and also a hugely EXPENSIVE and EXHAUSTING experience.

There’s the marketing guilt tactics that tell us if we don’t buy xyz costly item then we are bad parents; and the scare tactics saying ‘baby won’t be safe / healthy / something’ unless you buy a certain item. Then there’s the hours and hours spent researching the options and making decisions about what you will invest in on behalf of your newborn.

We at the Fourth Trimester Podcast met someone who is helping parents to spend less money and save time, while at the same time giving parents the chance to affordably dress babies in high-quality, non-toxic, responsibly-sourced clothing. Plus, they’re adorable styles.

So here’s the simple thing you can do: buy a charming, best-possible-quality clothing set that you can sell-back to a community of like-minded parents.

Cocoon by UpChoose is a healthful and sustainable baby wardrobe service. Use the specific code FOURTHTRIMESTERCOCOON to receive $25 off of your order. Start here!

  • Parents get a curated set of healthful and eco-friendly baby clothing at each phase of their baby’s growth. All the essentials in one easy set. When their baby outgrows a Cocoon, parents can opt to re-sell it and order the next one new or pre-loved, at a discount from another family.
  • By designing around thoughtful and smarter behaviors (getting the right amount, reselling and/or purchasing a pre-loved set), parents can get the highest quality while saving money and time 

Here are some of the adorable sets:

Let’s challenge the conventional wisdom that being a good parent means having to over-consume. Finding creative ways to recycle, re-use and simply buy less “STUFF” means having more money and resources for things like:

  • dinner delivery
  • cleaning services
  • postpartum doula care
  • lactation consultation or other medical care
  •  … the list goes on.

Cocoon bagAli El Idrissi started UpChoose with a mission of accelerating the transition to sustainable consumption. They are looking to activate households’ role in building a healthier, safer society for all of us. Their first release is Cocoon, a service offering parents a curated set of healthful and eco-friendly baby clothing at each phase of their baby’s growth. When their baby outgrows a set, parents can opt to re-sell it and order the next one new or pre-loved, at a discount from another family. They keep getting beautiful and healthful clothes for their little one, while reducing clutter, avoiding unnecessary spending and helping to protect our planet at the same time.

Ali is also an active early advisor to leCupboard, a startup creating a category of preventative healthcare through food. Before UpChoose he helped create and manage the impact investing team at JPMorgan where he helped develop investment structures like GHIF (the world’s first VC fund for HIV & Malaria Research), the Dementia Discovery Fund (a first-of-its kind collaborative effort to accelerate fundamental research in Dementia) and NatureVest (an investment fund focused on nature protection co-developed with The Nature Conservancy).

Read about Cocoon by UpChoose’s mission:

UpChoose new consumption model video:

Listen to Ali, Sarah & Esther on the Fourth Trimester Podcast Episode 49. Click here for iTunes and click here for Google Podcasts. Enjoy! xo

Transcript available here: Download S1e49_fourth_trimester_podcast_transcript